Choice and Stress
I suppose like most red blooded men I have a deep abiding loathing for shopping, but there is one kind of shop I am happy to go to; the fishing tackle shop. In Exmouth we have the wonderful Exmouth Bait and Tackle shop right on the strand. The other day I called in to buy bait for Carp fishing, and ended up buying a load of other stuff I didnt know I needed till I went in. It got me thinking: What makes a good tackle shop?First on the list must come range of tackle available. There is a fine line here between having a good choice for your inclination and pocket and being overwhelmed with choice to the point where it leads to anxiety. Having the choice between 4 or 5 different baits is nice having to choose between 20 that all look the same and promise the same thing (to catch the biggest carp of your life) is fraught with stress. Its one of the secrets to life too! More choice is not always good, learning to put self imposed limits on yourself leads to a drop in stress.
A good tackle shop must be place where you feel welcome. A few fishing stores I have been in have been so sterile and scientific I felt embarrassed at my ignorance of the latest developments in piscian detainment and hurried out as soon as possible. To be fair these shops are usually the factory shops of a particular fishing manufacturer and rank amateurs such as my self should not visit. I tend to find the reception the same in Starbucks or Costa when I go in and ask for a large coffee. There's that slight sneer in the spotty teenagers voice as he, slows his voice to speak to the old duffer, and informs me that perhaps what I wants is an Americano with milk. We are back to more choice more stress.
The good tackle shop does the exact opposite and welcomes you in as a friend among friends and has time to discuss life the universe and everything before worrying about choice of kit. I like this approach. It can't be faked and those who own shops like these not only love fishing they love people. I am sure marketing gurus have tried for years to teach sincerity but, thankfully it can't be taught and its easy to spot when its faked. Exmouth Bait and tackle has this warth of welcome in spades and even has a resident cat, and animal about in a shop always makes me feel at home and I am much more likely to stay and peruse and find things I didn't know I needed till I saw them. Camouflage bait buckets! How have I ever lived without them? Now then Real Tree, Oak Wood or Reed, more choice again.
No comments:
Post a Comment